Privacy policy

Theperson responsible for data processing is:
Velken-Folientechnik GmbH
Schulstraße 52
46395 Bocholt
Germany
info@velken.de

Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. access data and hosting

You can visit our website without providing any personal information. Each time you visit a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. All access data will be deleted no later than seven days after the end of your visit to our website.

2. data processing for contract processing, contacting and opening a customer account

We collect personal data if you voluntarily provide it to us in the context of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as we need the data in these cases to process the contract or to process your contact and you cannot send the order or contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and handle your enquiries in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO.
Insofar as you have given your consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) sentence 1 lit. c DSGVO, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account.

3. data processing for the purpose of shipment processing

For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO so that they can contact you before delivery for the purpose of delivery notification or coordination.
You can revoke your consent at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Straße 1
41460 Neuss
Germany

General Logistics Systems Germany GmbH & Co. OHG
GLS Germany-Straße 1 - 7
DE-36286 Neuenstein
Germany

4. data processing for payment processing

When processing payments in our online shop, we work together with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the fulfilment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes

Where applicable, we provide our service providers with further data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing of contested payments, accounting support). Pursuant to Art. 6 (1) sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna Pay later (purchase on account), Klarna Slice it (instalment purchase)
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we ask you for your consent in accordance with Art. 6 (1) sentence 1 lit. a DSGVO that we may transmit to Klarna the data necessary for the processing of the payment and an identity and credit check. In Germany, the credit agencies named in Klarna's data protection declaration may be used for the identity and credit check. Klarna uses the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time vis-à-vis Klarna.

4.4 Involvement of collection service providers

We pass on your data to a commissioned collection service provider (CRIFBÜRGEL Schaltmann GmbH Co. KG, Ruhrallee 185, 45136 Essen, Germany) if our payment claim has not been settled despite a previous reminder. In this case, the debt will be collected directly by the collection service provider. This serves the fulfilment of the contract according to Art. 6 para. 1 sentence 1 lit. b DSGVO as well as the protection of our legitimate interests in an effective assertion or enforcement of our payment claim according to Art. 6 para. 1 sentence 1 lit. f DSGVO.

5 Advertising by e-mail

5.1 E-mail newsletter with registration

If you register for our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a DSGVO or we reserve the right to use data in a manner that goes beyond this and is permitted by law and about which we inform you in this declaration.

5.2 Sending evaluation requests by e-mail

If you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) sentence 1 lit. a DSGVO, we will use your e-mail address to ask you to rate your order via the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the rating request.

6 Cookies and other technologies

General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (persistent cookies).
We use such technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP address, time of visit, device and browser information as well as information on your use of our website (e.g. information on the contents of the shopping basket). Within the framework of a balancing of interests, this serves overriding legitimate interests in an optimised presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.

In addition, we use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™.

Insofar as you have consented to the use of the technologies in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.

7 Use of cookies and other technologies for web analysis and advertising purposes

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, we use the following cookies and other technologies from third-party providers on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information including the basis of our cooperation with the individual providers can be found in the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

You can view and adjust yourcookie settings here.

7.1 Use of Google services

We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymisation. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information on data processing by Google can be found in Google's privacy policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other Google data. Data processing is carried out on the basis of an order processing agreement by Google.

For the purpose of optimised marketing of our website, we have activated the data release settings for "Google products and services" . This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between data controllers. We have no influence on the subsequent data processing by Google.

Google Ads

For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information on your use of our website) and by means of a pseudonymous CookieID and on the basis of the pages you visit. Any further data processing will only take place if you have activated the "personalised advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behaviour via Google Ads Conversion Tracking if you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

Google Maps

For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits this data to Google and subsequently processes it. We have no influence on this subsequent data processing.

7.2 Use of Microsoft services for web analysis and advertising purposes

We use the technologies described below from Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. For further information on data processing by Microsoft, please refer to Microsoft's privacy policy.

For website analysis and event tracking, we measure your subsequent usage behaviour via Microsoft Advertising Universal Event Tracking (UET) if you have reached our website via an advertisement from Microsoft Advertising. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms. If your Internet-enabled devices are linked to your Microsoft account and you have not deactivated the "Interest-based advertising" setting in your Microsoft account, Microsoft may create reports on usage behaviour (in particular cross-device user numbers), even if you change your terminal device, so-called "cross-device tracking". We do not process any personal data in this respect; we only receive statistics compiled on the basis of Microsoft UET.

7.3 Use of FAST for advertising purposes

General scope and description of data processing

We use FAST to correctly allocate the success of an advertising medium. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign and therefore users cannot be traced. Personalised advertising is not possible with FAST.

FAST establishes a connection between a click on an advertising medium, e.g. an advertisement, and an action, e.g. a purchase or registration.

The information transmitted to us is used solely for the purpose of correctly allocating the success of an advertising medium and the corresponding billing.

FAST does not store any cookies or cookie-like data on your end device.

When generating the device fingerprint, only non-personal parameters are combined (browser settings, time zone, CPU class, colour depth, browser language, etc.).

Scope and description of data processing when using Google Ads / Microsoft Ads

In the case of an action, the order number and the shopping basket value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are explicitly not collected or stored.

In addition, the following values may be transmitted:

• ID (consecutive number)
• ClickID
• Time of purchase
• Currency
• Conversion name (shop order or lead)

The processing of the device fingerprint takes place on the server of the respective customer. If an integration via the Google Tag Manager takes place, then the device fingerprint processing takes place via the Smarketer Host-Europe server in Strasbourg.

Through high security standards, such as an HTTPS connection, the sending of the conversion data takes place on our HOST-Europe server located in Strasbourg. The transfer of the export file and the processing of the data (ClickID, conversion name, timestamp, order value, currency) takes place according to GoogleAds / Microsoft Ads on an American server.

The software is set in such a way that no profiling takes place.

Legal basis for the processing of personal data

The legal basis for the processing of the user's data is Art. 6 (1) lit. f DSGVO.

Purposes of processing

The information transmitted to us serves the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing and is justified with our legitimate interests according to Art. 6 para. 1 sentence 1 lit. f DSGVO.

Duration of storage

The data of the processing described here will be automatically deleted after a storage period of maximum 90 days. Operator: Name: Smarketer GmbH Postal address: Alte Jakobstraße 83/84, 10179 Berlin Email: info@smarketer.de

Possibility of objection and removal

You can prevent tracking by deactivating FAST Tracking via an opt-out link on the respective page.